As most financial institutions acknowledge the need to ‘digitize’ (embrace technology to automate financial functions and reduce dependency on paper based documentation), they eagerly embrace new jargon, labels and generalizations (read: stereotypes) to showcase their commitment to technological advancement and sometimes, simply from fear of missing out. Yet, it’s these very labels, jargons and generalizations that can severely impact, both perception of the organization and deter acceptance of digital initiatives by customers.